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"Leave Your Mark"
Mock Campaign

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Problem: Ideas May Not Leave the Drawing Board

Whiteboards can be limiting in size, so creators' ideas stay in their undeveloped stage.

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Insight: Passionate Creatives

Creators want to leave an impact on the world with their ideas.

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Solution: Leave Your Mark. Then Leave It Again.

“Erase” doesn’t have to be a dirty word. The nature of Expo Markers allows creators to move on to the next stage of development, start over, and leave their mark on the world in any way they can imagine.

 

All it takes is the courage to erase.

Radio Ads
Original script, voiceover, audio production, and guitar jingle

"Erase Is Not a Dirty Word" :30 Radio Spot
00:00 / 00:28
"Something About Expo" :30 Radio Spot
00:00 / 00:30
"Too Many Ideas" :30 Radio Spot
00:00 / 00:30

Out-of-Home Ads

Designer: Ella Choi

Copywriter: Michael Weinberg

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Digital Ads
These ads would link users to the microsite in the section below.
Original des
ign and copy
 

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Microsite
Original design and copy

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